Matthew has over 20 years’ experience in the world of product development and innovation. He is currently Brand & Futures Innovation Director at leading food manufacturer The Compleat Food Group. This role combines health strategy, futures innovation projects and delivering the innovation plans for the Group’s brands including Vadasz, Squeaky Bean and Wall’s Pastry.

He joined The Compleat Food Group through the acquisition of Winterbotham Darby, where he worked for seven years as Head of Inspiration and Product Development. When The Compleat Food Group formed in 2021, he became the Group’s first Director of Product Development and Innovation. Prior to this, he spent 10 successful years working at M&S, across many different categories in a variety of product development roles.

When he is not talking about food, developing products or dreaming about the next big thing, you will find him cooking for friends and family, eating out or exercising to stay fit. His favourite product (today) is the Vadasz Smacked Cucumbers.